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New Leaf Philosophy
Risa Feldman I created New Leaf Events and Marketing after gaining experience as a publicist, marketing strategist and event producer. I found that when a client was in need of a strategic marketing plan, a public relations strategy, and the creation and/or implementation of a stunt or event, they had to go to separate agencies for each area. That's when I decided to create New Leaf Events and Marketing. With a broad base of experience, New Leaf is able to offer creative and strategic insight based on a larger perspective than most companies are able to provide.

I am passionate about my work, passionate about my clients, and passionate about delivering unsurpassed results. Being able to understand the ins and outs of Public Relations, Event Marketing, Talent Relations, Sponsorship and Event Production, my clients receive a tremendous blend of skill sets.

The philosophy at New Leaf is simple:

STEP 1: LISTEN TO THE CLIENT
Each client is unique, with very individualized needs. Therefore, the only way to deliver the results the client is looking for is to truly understand their specific definition of success.

STEP 2: MAKE YOUR REQUIREMENTS MY PASSION
It is most important to take a fresh, energetic approach to each new client. Using a hands-on approach enables me to blend a client's requirements and goals, with my creativity and know-how, establishing the ingredients needed to ensure success.

STEP 3: METICULOUSLY PLAN
Years of experience with programs/events of all shapes and sizes have taught the most important lesson of all - no item small or large is left to chance. Every detail is carefully scripted and planned.

STEP 4: STAFF EACH EVENT/PROGRAM SPECIFIC TO THE CLIENT NEEDS
Each program uniquely requires expertise commensurate with requirements. New Leaf works with an experienced group of freelance staff from all over the country/world. Creating an expert team each time, working with individuals I have partnered with throughout my career, guarantees the perfect blend of talent each time.

STEP 5: FLAWLESSLY EXECUTE
Disciplined planning and experienced staffing means that every event/program will run flawlessly - leaving my clients to bask in the glow of their success.

I welcome you to explore my site and look forward to meeting with you!



Risa Feldman